BORDERS Malaysia believes in developing the culture of reading and aims to promote English literacy among people from all walks of life. The urban bookstore chain strives to make reading fun, and creating an environment where learning is engagingly fun for everyone. This vision is made possible with BORDERS offering beyond quality books, with educational and entertainment items housed within a cosy ambience. BORDERS Malaysia also places customer service par excellence as one of its key characteristics for customers to enjoy the utmost at its stores.
Operated by Berjaya Books Sdn. Bhd., a wholly-owned subsidiary of Berjaya Corporation, the first BORDERS store in Malaysia opened its doors in 2005 at Berjaya Times Square, Kuala Lumpur. Today, there are seven BORDERS Malaysia stores located at The Curve, Mutiara Damansara; The Gardens, Mid Valley City; Bangsar Village II, Bangsar; Pantai Hospital KL; The Summit USJ and Quill City Mall.
In 2017, BORDERS has set up a round-the-clock online store at www.borders.net.my and www.lazada.com/shop/borders to cater the reading appetite of Malaysians.